The stories that break through are told by brands built on disruption. We've made it easier than ever for existing and potential advertising partners to leverage our rich history, creative prowess and data to create authentic and relatable content that resonates with our audience of millennial men.
Speaking to I Am Heath Ledger's filmmakers, Naomi said it was 'a very sad day' when she learned of her former flame's death.The Ring star spoke about Heath for a documentary on his life, set to air on Channel Seven this Sunday night.Playboy helped amplify the Blackheart brand attitude with a custom, integrated marketing program that utilized our most unique brand assets - Playboy Playmates.Playboy worked with Blackheart to select four Playmates who embodied the Blackheart aesthetic and vied against one another to be named Miss Blackheart.He had trouble sleeping, so he could only go a few days without taking prescription drugs to help him pass out - and that would always eventually lead him back to drinking and harder drugs.'Even though Heath relapsed, Phil never gave up on him.
He had so much respect for Heath’s talent and really wanted to see him succeed. The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.In partnership with The Weinstein Company, Playboy collaborated with Quentin Tarantino to develop a limited edition Playboy t-shirt inspired by The Hateful Eight, which was given away to fans.Visibly upset and fighting back emotion, Naomi tells the filmmakers behind I Am Heath Ledger what she felt after learning the actor had died.'That was a very sad day,' she said.The documentary includes interviews with Heath's family and friends, as well as hours of home video shot by the actor himself.Ledger had allegedly been asked to leave the home he shared with Michelle Williams and their daughter Matilda because he couldn't curb his addictions, Hoffman had separated with his partner of 14 years - Mimi O'Donnell.